The Romanian Commercial Bank has a new logo as of Monday, the most important change being the addition of an S to the Bank’s classic "BCR" logo, a press release of the bank informs. The new logo adopts elements of visual identity with the brand of Erste Bank, the Austrian group now controlling the Romanian financial group.
BCR executive Nicolae Danila says that the whole system of the bank is restructured to better meet the needs of the customers.
The new logo will be launched as part of a new image campaign on September 3.
BCR, member of the Erste group is the most important banking institution in Romania and handles more than 16 billion euro.
