The most important brands worldwide dominate the Romanian market as well. Coca-Cola leads the top in 2007, after ranking among the top five brands in 2005 and 2006, a study conducted by the Synovate market research indicates, according to the Biz magazine.
In Romanian brands, Dacia leads in notoriety among Romanians. After leading the top in 2006, Nokia is second this year, followed by Ariel.
The fourth place in the most respected brands is held by Mercedes, followed by Adidas.
The top 20 also includes other car brands (Audi, BMW and Volkswagen), personal care brands (Dove, Avon, L’Oreal), and electronics (Sony, Samsung, Philips). Notable entries in 2007 include Milka, Dove, Pepsi-Cola and Minerva.
Dacia (cars), Arctic (appliances), BCR (Romanian Commercial Bank) and Borsec (mineral water) are the most powerful Romanian brands. The highest climb in the top belongs to Banca Transilvania (4 positions, from 10th to 6th).
