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Starcom study: Hotnews plays the same role as quality newspapers, but for the modern public 

de A.C.     HotNews.ro
Luni, 6 decembrie 2010, 14:27 English | Top News

HotNews.ro is, currently, the main source of information only for the public looking for quality information and brings about for the modern public what quality newspapers brings for the traditional public, a study of values set up by Starcom MediaVest Group concludes. The study reveals why Romanians consume certain brands and certain media depending on their values and lifestyle. 

According to data supplied by Stacom MediaVest Group the study reveals that while several titles like Jurnalul National, Adevarul and Evenimentul Zilei dipute the traditional public, HotNews.ro dominates the public with people that have a sense of belonging but in the same time they do not obey to traditional norms and act according to their own wishes. 

The quantitative study was processed by Kantar Media on 2.500 people representative at the urban level. 

























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