The European Commission announced the adoption of a strategy designed to help its 27 states expand their mobile TV services, currently placed far behind the level of the Asian markets.
The Commission also expressed its support for the Nokia-led mobile-TV standard, DVB-H (digital video broadcast-handheld), encouraging members to adopt it as unique European standards, thus coming against the market fragmentation.
"The lack of a single technology has held back wider take-up for television on cell phones and the EU's support for digital video broadcast handheld (DVB-H) could be the decisive factor in the battle of formats", Reuters reads.
"EU Media Commissioner Viviane Reding hopes that by adopting a single standard Europe will get an edge in the new technology like it did when the GSM standard for mobile telephones emerged at the end of the 1980s", EUBusinesscomments.
