Great Wall Motors, the largest SUV and truck maker in China, will enter the Romanian market with its Hover SUV in an attempt to test the potential of the European market for Chinese cars. The importing company hopes to sell over 1000 Hover units at prices ranging from 13,000 to 17,000 euro, AutoIndustry informs.
Hover will be imported to Romania by a company belonging to the Alexandrion Group, which also holds the commercial license for Hungary, Bulgaria, the Moldovan Republic and Macedonia.
According to AutoIndustry, some 250,000 new cars were sold in Romania in 2006.
Great Wall Hover eyes a slice of the market also targeted by Renaults’ Romanian division Dacia, According to French magazine AutoPlus, Dacia’s own SUV may come at a price of about 13,000 euro and is due to be launched in 2009 or 2010 the latest.