The first IKEA store in Romania was officially opened on Wednesday, within the Baneasa Commercial Zone, near Bucharest. Romania is the 35th country to host an IKEA store, the newly opened facility being the 235th held by the company.

The IKEA franchise is operated in Romania by Moaro Trading, who's officials say new stores may open in other cities during the following five years. An optimistic scenario indicates 7 or 8 stores before 2012.

Company representatives say their decision to invest in Romania came due to the recent economic growth and European accession.

IKEA estimates one million buyers and 30-50 million euros sales for the first year.