The GMP Romania won the pitch for the communication campaign of Mr. Bricolage, third player on the bricolage market in France, according to the information provided by Bricolage Romania on Friday.
Five Romanians agencies took part to this pitch, but the chosen one unanimously was GMP based on its creative suggestions regarding the communication mix, Vlad Pacea, Mr. Bricolage Romania Marketing Director said. The communication campaign will unfold in the second half of this year and includes all ATL, BTL and PR elements.
The French company launched to Romania in the beginning of this year. The company has opened 600 units throughout the world in France, Belgium, Spain, Andorra, Madagascar, Argentina, Uruguay, Bulgaria and Morocco The turnover exceeded in 2005 1.7 billion Euros.