The mobile phone operator Orange announced the launch of the concept of favourite numbers for sms, a premiere on the Romanian telecommunications market. The Orange customers may send sms to favourite numbers in national or international networks at a lower cost.
The new prices are approx. 0.04 USD/sms from 0.07 within the country, and 0.10 USD/sms from 1.15 for abroad.
Orange Romania is part of the Orange Group present in 17 countries. By the end of Q1, Orange Romania boasted 7.1 million customers. The company reported a turnover of 780 million euros at the end of 2005.