Romanian media group Realitatea-Catavencu launches on Monday, through its indoor advertising company Monopoly Media, a new project, Zoom, consisting in a channel due to broadcast via a network of TV screens distributed evenly in the Bucharest subway stations. Zoom addresses all travelers through a set of wide screens installed in all stops, a press release of the company informs.
The investment amounts to over 2 million euro and lead to some 700 screens in all subway stations across Bucharest. Zoom will broadcast news programs, entertainment, utility information needed by the travelers. Zoom will broadcast from 5 am to 24 am.
The press release of the institution adds that travelers will soon be able to send messages, special dedications that will appear on the screens by SMS.