Advertising space for Romanian consumers in one of the biggest online social networks worldwide, hi5 will be sold in Romania by ARBOInteractive, that will split from ARBOmedia and deal exclusively with online advertising starting with February 1. Hi5 director for media partnerships Brett Finkelstein has told that the contract with ARBO will be up for renewal on January 31, 2010.

The two companies will publicly inform the media on Wednesday. According to ARBOmedia, hi5 registered some 2 million active users in Romania in the last month, but the real number of visitors is even higher.

Finkelstein said that hi5 is very popular in Romania and thus his company considers Romania a key market in Europe for increasing their advertising revenues.

ABROinteractive new manager Cristian Rotarus said that the deal with hi5 will strengthen Romania's advertising market.