Dacia - most popular Romanian brand

Miercuri, 27 februarie 2008, 12:27 English | Business

Dacia is the most popular and trustworthy brand in Romania among Internet users, a Gemius and Evensys study shows. In a general approach, Romania's Internet users consider that Nokia's brand is to be trusted, Coca Cola is the most popular and Google is the most present brand on the Internet.

Dacia was classed as most trustworthy Romanian brand with 17% of the user's options, followed by Arctic (Romanian households producer) with 6.1%, BCR (The Romanian Commercial Bank - Erste) - 5%, Dorna (milk and dairy - 4.4%) and beer producer Ursus (4.3%). Dacia's brand also takes lead in terms of popularity, receiving 34.2% of the choices while Arctic gets only 5.8% and Ursus 5.5%.

Romanians seem to trust Nokia (18.7%) more than Coca Cola (14.3%), Mercedes (10.8%) and Nike (10%). At its turn, Google is the most popular brand present on the Internet. The study was conducted in February 2008 and some 2,092 questionnaires were filled online.