Ferrari estimates that in about four years, it will come to sell some 50 cars in Romania anually, Ferrari President Luca di Montezemolo declared in a speech held at the inauguration of the first Romanian Ferrari dealer. In Romania there are some 60 locally-registered Ferrari cars and another 17 cars registered abroad.

Ferrari Romania representative is Forza Rossa which received some 30 orders already. Ferrari's President added that his company decided to enter the Romanian market mainly because there were many Romanians interested in the cars. Another reason is the traditional commercial relations between the two countries.

The showroom is located near Henri Coanda International Airport and the total investment amounts to some 5 million euro. Moreover, Forza Rossa President, Ioan Bazac declared that his company delivered 10 cars since April 2007 and currently there are 30 orders in progress.