Apple's new 3G technology iPhone was launched on Friday, New Zealand and Japan being the first markets where the terminal was gushingly welcomed, after days of waiting, International Herald Tribune informs. The previous version sold 270,000 units in just a few days. iPhone 3G is launched today in 22 countries and is expected in 70 countries, including Romania, before the end of the year.

"Guards in Kevlar vests and helmets brandished shotguns and stood guard over 500 devices on sale in Hong Kong, a city that has seen its share of unruly crowds at major product events.

Softbank, which sells the iPhone in Japan, said over 1,500 people lined up outside its flagship Tokyo store. Police officers yelled at passers-by to make room.

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In London, a lineup in front of the flagship store of O2 UK, a unit of Telefonica, extended around the corner" is the description of the event so far in IHT.