The international group Publicis is uniting its three agencies active on the Romanian market, to create "the most solid negotiation group", under the name of PGM - Publicis Groupe Media, a press release informs. The companies to form the group are Zenith Media, Optimedia and Starcom MediaVest.

The market share of the three companies is 25.1%, making Publicis the best communication group, according to RECMA studies.

The current client portfolios of the companies are:

Zenith Media: Bayer, BRD-GSG, Carrefour, ING Group, L'Oreal, Nestle, Reckitt-Benkiser, Toyota

Starcom MediaVest: Autoitalia, Avon, Cristim, Dacia/Renault, Friesland, GE Money, GSK, InBev, Kraft, P&G, Philip Morris, Samsung, Western Union

Optimedia: Alpha Bank, Campofrio, L'Oreal, Nestle, Hochland, HP, OMV, Petrom, Whirlpool, Sanofi, Telemobil, Zarea.