Vodafone Romania announced on Monday that come February 1 2010, its media account is going to be managed by OMD agency, as a result of the global agreement sealed by Vodafone group with the OMD network last year. According to a company's communiqué, Vodafone Romania will carry on working together with McCann Erickson agency on advertising creative services.
The Vodafone Romania media account has been managed by Universal McCann for the last 12 years.
In the first half of January 2010, McCann Erickson designated Catalin Dobre as creative chief for the team dedicated to Vodafone account. In this role, Dobre will coordinate the creative activity for Vodafone.
Vodafone Romania announced at the end of August 2009 that this account would pass from McCann Erickson agency, after a transition period, to the OMD network, which will manage its global media account, estimated to be 800 million pounds worth.
The Vodafone Romania - McCann Erickson contract deadline was set for the end of 2010.
