





2008 may be communication crisis year for banking, real estate and food industry
The three cases were acknowledged by journalists as the most important in 2007, along with the withdrawal of the CBRE real estate group from the Romanian market, the Rompetrol - Kazmunaigaz transaction, the problems with low cost flight companies, the incident on the Otopeni airport at the end of the year, the referendum, the Romanian immigrants problems in Italy and a few others.
Journalists believe that the areas most exposed to communication crisis in 2008 will be banking, food industry, real estate market, air transportation, insurance market, medical services and pharmaceutical industry.
The risk factor identified by journalists refer to:
- macro factors: the increasing volatility of the national currency, the recession, the elections and political pressure, the overheating economy;
- management factors: the lack of labor force, the excessive stress on employees, the lack of transparency practice, the rapid and chaotic evolution, the prices' growth;
- communication factors: the lack of professionalism, the lack of communication specialists;
- natural factors.