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Mutu, Lobont and Marica in the Romanian version of Pepsi "open source" ad

de Radu Rizea
Miercuri, 26 martie 2008, 15:53 English | Top News

Indiana "Mutu" Jones
Romanian football stars Adrian Mutu, Ciprian Marica and Bogdan Lobont will be seen in the half time break of the Romania - Russia football game, playing in the latest Pepsi clip, along with Beckham, Lampard, Messi, Ronaldinho and Henry. The clop, called "Open Source", is part of the international multimedia communication platform of the American producer, developed online by the Pepsi Youniverse social network.

According to Pepsi, the clip is made by users spread worldwide, presenting Beckham, Fabregas, Lampard, Messi, Ronaldinho and Henry pulling stunts in more earthly or alien landscapes. In the Romanian version, Mutu, dressed as Indian Jones, replaces Fabregas, then he transforms into Lobont, then into Marica.

The TV campaign was developed by the CLM BBDO Paris company and will be present on all the markets on the globe. It includes global and local versions, print and online ads and ads for sale points and labels.

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