





Branding guru Kevin Keller: Bucharest should be the starting point for Romania's country brand
Keller advises Romania to envisage itself in a business perspective since business thrives in the country. He added that Romania needed to be portrayed as a hub for this European region.
He argues that Romania's brand must look towards the future since the past is doomed to be forgotten especially due to our Communist history. Basically a brand must convince other people that a country can raise up to their expectations and beyond.
Plus, he underlined the idea that Bucharest, as Romania's capital city is a good starting point for shaping the country's brand. However, it is just one ingredient which has to be related to others.