There were plenty of people who believed that once we joined the EU we will also live like the EU, Mugur Isarescu declared in a press conference organized by Top Business magazine, dedicated to Romanian brands. Isarescu said that integration seems fighting with the European competition which has no mercy and there are plenty of changes that the society does not accept.

Change is painful, Isarescu said. When Romanian brands will enter the European market, we can then say that our brands have European acceptance.