Romania’s Development ministry plans to spend 17.2 million lei, excluding VAT in promotional ads on international televisions, to promote Romania as a tourist destination and increase awareness on the new national tourism brand.
For this aim, the ministry launched a public tender with a maximum budget of 4,000,000 euro excluding VAT. The general objective of the campaign is to promote Romania’s new national tourist brand on international televisions to create a positive image of the country, increase awareness about Romania and increase the number of tourists.
The televisions targeted are the first three televisions, ranked on their audience – this campaign aims to target the audience that likes to travel – for business or pleasure – for at least six times/year. Romania’s tourism brand, with the slogan Explore the Carpathian garden was launched in July at Shanghai and stirred up a lot of controversy due to a similarity of the brand with another logo used on the internet.
