Romania’s Regional Development and Tourism ministry launched Romania’s promotion campaign on CNN, Euronews and Eurosport, the ministry informs. The ads will have 20 to 30 seconds for tourism in nature and cultural tourism. The promotion campaign will be for 12 months.

TV ads aim at visually consolidating Romania’s brand and the objective of the campaign is to create a positive image of Romania as a tourist destination, to increase awareness on the international level and visually consolidate the brand. Moreover, the campaign aims at increasing the number of tourists from the markets identified as being a priority. The value of the promotion campaign is 4,960,000 euro including VAT from non refundable EU funds.