Romania is about to launch a major international branding campaign in order to solve some of its foreign image problems. The first step was made: the concept developed by Gav/Scholz&Friends, that cost the Foreign Ministry 110,000 euros (a new record on Romania's advertising market" is officially launched.
The same company also managed the "Normal. Sibiu" campaign in Romania and "Germany. Land of ideas", in Germany. Brancusi, Romanian gymnastics champions and fabulous landscapes are just a few of the video adds on Romania.
The budget for the campaign is expected to reach 3 to 5 million euros.