Romanian Savings House (CEC) in image make-up, changes name to CEC Bank

Marţi, 6 mai 2008, 13:43 English | Business

Romanian Savings House (CEC), the oldest banking institution in Romania and still owned by the state will change its name to CEC Bank starting with Tuesday and will have a new image, a green logo with an oak tree. The rebranding operation will end by 2010 when all 564 units in urban areas and 840 units located in rural areas will be totally reshuffled. 

Moreover, CEC launched an internet banking service, a credit card and three products for EU fund accession programs, CEC's President Radu Gratian Ghetea declared. He added that the Bank currently has a deposit portofolio of over 2.7 billion euro, over 600,000 cards and some 3 million clients.

CEC Bank will improve its services and locations to adapt to the new changing market in order to better cater for the needs of its clients. Moreover, CEC board members decided to increase its social capital by 69.5 million Romanian Ron from last year's profits.