Romanian Liviu Ion will manage, starting this Fall, the center for market studies of Groupe Renault in Bucharest, which conducts market research in the Euromed region for all future Renault products. The center picks up feedback from clients to find out what they believe about models that will be released in four – five years.
Liviu Ion was chief of communication at Dacia in the last six years and his position will be occupied by Anca Oreviceanu.
The region targeted by the new center includes West Europe, Russia, Turkey and Magreb. All car companies conduct market studies with four – five years before a new model is launched.