Eliza Rogalski, managing partner at Romanian company Rogalski-Grigoriu Public Relations, is the first representative Romania ever had at the international communication festival Cannes Lions, after becoming one of the 16 members of the jury at the PR Lions category. This year's edition of Cannes Lions is the first to include a PR category.

Eliza Rogalski will be the colleague of several important names of the industry, including Lord Tim Bell, president of Chime Communications, Teresa Garcia (CEO Ketchum, Madrid), MaryLee Sachs (president of the US operations of Hill&Knowlton), Nancy Selinger (senior partner, Fleishman-Hillard) or Jean-Pierre Beaudoin (managing director, Groupe i&e, Paris).

According to the official Cannes Lions website, Philip Thomas, Festival CEO, was “very excited to be launching PR Lions this year, and we are truly delighted to be able to do so with such great support from the PR community and in particular to our very distinguished judges who will be applying their expertise to judge submissions for around the world.”